Carmeuse Majan LLC, a joint venture company led by Belgium-based Carmeuse Holding SA, is setting up the project in the Salalah Free Zone with an investment of around US$180m. A total of eight kilns, each with a lime capacity of 125,000t/yr, are envisioned as part of the project.

The main reasons of this choice are the presence and availability of very high quality limestone reserves, the presence of a free zone promoting industrial developments (Salalah Free Zone) and a very well located logistic hub, the Port of Salalah, to export to the surrounding Gulf countries and to India, both growing markets.